These days it feels like everywhere you look someone is trying to sell you a new tanning product. Whether it be in the pages of a glossy magazine or a television advert, even in the windows of every high street chemist, tanning products are everywhere.
Until a few days ago, when a group of charming teenagers felt the need to shout at me and offer some advice on giving my legs a healthy dose of fake tan, I had never really put but thought into tanning products or my relationship with them. Growing up I had a few experiments with tinted moisturisers but that was as far as my involvement with fake tan every went.
I've always had quite fair skin and it had never occurred to me that my lack of a tan was a problem. In the summer I catch the sun on my face and arms but my legs never seem to tan very well, especially in the UK, but applying fake tan to them had never crossed my mind. While I tend not to worry about what teenagers shout at me across the street, this one did get me thinking: should I be using fake tan?
Admittedly this group of people were slightly biased, all proudly modelling a vibrant shade of orange; something that was no doubt found in the bottom of a bottle. But over tanning aside, is having at least some tan a must in today's society?
Working in a department store it's probably of little surprise when I say that most of the people I encounter on a daily basis use at least some tanning products. Leaving working I see endless shop windows and magazines promoting these products and I am struggling to think of the last celebrity I saw photographed with a pale complexion.
On the whole I'm pretty comfortable with my pale and interesting look. I like that I can wear red lipstick which stands out against my skin and that I don't have to worry about streaking or fake tan staining my sheets, but is this aversion to tanning making me an outsider?
Although it's less of an issue in the winter months, as summer drawers ever closer I'm hearing more people talking about getting their tan ready for their summer wardrobes and I'm frequently asked what self tanner I use. Are people just expected to tan and is being pale really that much of a problem? I don't want to have to avoid summer clothes just because I haven't been building a tan weeks before finally donning my favourite knee length dress but I'm feeling increasingly like that's the expectation: if you haven't got a tan you shouldn't show your legs.
If people want to wear fake tan that's fine by me, but why should everyone else feel like the outsiders purely because they choose to embrace their natural skin tone? I love my summer dresses and now I feel almost scared to wear them in case people judge my pale legs, and that's not ok. I'm not going to change the way I look to keep strangers happy, but I don't want to be harassed every time I leave the house because I refuse to use fake tan.
I'd love to hear what you think on the subject of fake tanning. Is it a must in your beauty regime or are you proud of your pale legs?